Espresso Machine Coffee Club

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A Coffe Shop-The Perfect Business Part 2 by

So you have worked at a couple of neighborhood coffee stores, and worked for at least one of the "chains". You have put a business plan together, and you have even attended some SCAA (Specialty Coffee Association of America) meetings and/or seminars, and now you have found the perfect location.

Before signing your life away, make sure that this location really is good, and that there are no hidden restrictions on advertising or signage. I had one client who opened up a great looking coffee shop opposite a brand new supermarket. However, the township made him take down his sign because it violated some insignificant by-law. His business completely dried-up and he had to close.

Another small, but incredibly important factor, is trash. Who is responsible for its removal, and is the dumpster easily accessible? Find out now, otherwise you may regret it later.

Also find out if you have a monopoly in your shopping area/mall/strip mall/etc. Once again I have a horror story of a small operator who built up a nice trade around an espresso cart situated in a mall. When the mall saw how prosperous the cart was, they leased out a large space to a "chain", and did not renew the cart operator's lease.

I'm being negative with all these stories because I want you to succeed, and if you try to foresee (and solve) problems in advance, your energies can be directed towards producing the finest cappuccino in the hood. And please remember that the great American public does NOT drink espresso, they drink multi-hued and flavoured cappuccinos/lattes.

Quick test - how many "c"s are there in cappuccino?

So now you are the proud lessee of an empty building. But is it really empty? Go find a bug and rodent exterminator before doing anything else! AND NOW, before going out and buying equipment you do not need (but it looks so "neat" and "cool", and the salesman said I would "grow" into it!), decide on your menu. Do not be overly ambitious, and remember that the health and fire inspectors will be watching over your shoulder.

Having decided on your menu, you can now lay-out your store, and start ordering equipment. DO NOT HAVE EQUIPMENT DELIVERED UNTIL YOU ARE READY - it will just get dirty, and may even become damaged. Make sure that you insure the place from the day you sign the lease. And, if you are fitting out in winter, make sure you have heat so that the pipes don't freeze and burst. And of course make sure that your place is accessible to the handicapped. Not only is it socially unconscionable not to make it accessible, it is also against the law.

Well now for the big moment... let's go shopping for an espresso machine. And by the way, I have had clients who have firmly told me that they will need both an espresso machine and a cappuccino machine! Unfortunately my patience usually breaks down at this point.

Do not buy on price alone. Remember the golden points to consider when buying equipment and product:

PRICE
QUALITY
SERVICE

Choose two of the above, and price had better not be one of them. Remember the difference in price between equally featured machines will be less than the cost of a cappuccino per day (when you amortize it over a couple of years).

The first question your friendly neighborhood espresso salesperson should ask is "What size beverages are you going to produce and sell?" The second question is "How many do think you will sell per hour, both in peak times and non-peaktimes?" Those two questions will then determine how big an espresso machine you will require. If anybody tries to sell you anything larger than a two-group machine, move on to the next dealer. Unless you have the espresso concession at Rome's (as in Rome, Italy's main railway station), you won't need anything bigger than a two-group machine.

Try the equipment; check references; and ensure that the equipment seller can properly back up the warranty and has trained service personnel and spare parts. Also, can they lend you a loaner if your equipment needs to be serviced in their shop?

Now what about the coffee? Once again check the references, and taste the coffee (not on your home machine, but from a proper commercial brewer). Nearly all reputable coffee roasters will lend you regular commercial brewing equipment at no cost for as long as you purchase their coffee - but check whether they will give you service for that equipment, and make certain their equipment is reliable. And can your roaster supply all your coffee needs, or must you buy different coffees from different sources? Once again check carefully, and taste, taste, taste.

DON'T FORGET TEA. Remember that 1 in 2 adult red-blooded Americans do NOT drink coffee. Mathematically that approximates to 50%, so do not forget tea (and iced tea for that matter). And of course your flavouring (yes, there is a "U" in flavouring) syrups. Food such as biscotti and muffins are not in my realm of expertise - I only eat them. But use the same criteria for searching out your supplier(s).

Make sure that you have plenty of help and support from loyal and very hardworking spouse(s), relatives and friends, because you will be working 24 hours a day, 7 days a week to make the place look good, and to keep it running after it's open.

And most important, find a buyer after 12 months, because you will need the rest!

JH Reynolds is a coffee enthusiast who travels around the world in search of the best beans and exotic flavors. To find out more about the exquisite art of coffee, please visit http://www.coffeekingsite.com

Article Source: http://www.earticlesonline.com/Article/A-Coffe-Shop-The-Perfect-Business-Part-2/188285

FEATURED PRODUCTS:

A great place to shop for Espresso Machine Coffee Club products is Amazon.

Check out these fine shops that offer Espresso Machine Coffee Club products:

Urnex Cleancaf Coffee and Espresso Machine Cleaner $5.99 Ensure your morning brew tastes its best with this coffee and espresso machine cleaner that removes stale coffee oil residue and mineral deposits for efficient cleaning.

Mr Coffee Steam Espresso Machine - Black $59.99 Enjoy your favorite espresso drinks at home with this Mr. Coffee Espresso Machine. The powerful frother will steam enough milk for four 2 oz. latt?s and cappuccinos. The removable tray and frothing aid make cleanup easy.

Krups XP1500 Combination Coffee & Espresso Machine $99.99 Coffee Machine Features: Large 10-cup capacity system quickly brews delicious coffee Water level indicator clearly shows how much water is in the tank Convenient swing-out filter for coffee grounds Includes coffee scoop Illuminated on/off switch Espresso Machine Features: 4 bar steam system makes espresso, cappuccino, and lattes quickly and easily Convenient steam nozzle for easy frothing of milk Glass carafe with convenient handle holds up to 4 cups of freshly made espresso Removable drip tray for easy cleaning Dimensions: (L x W x H)14.75" x 12.25" x 13.5" This product carries a two-year warranty.

Delonghi BCO130T Combination Coffee/Espresso Machine. Each $200.79 Manufacturer: Delonghi. Each. Brew coffee and espresso simultaneously. Adjustable brew strength. Programmable digital wake up timer for coffee. 4-cup espresso carafe. Stainless-steel filter. Customers also search for: BCO130T;Coffee Maker;Combination;DeLO

Krups XP2280 Programmable Coffee & Espresso Machine $399.99 Machine Features: Die-cast aluminum body and brew head Stainless-steel inside cavity Stainless-steel drip tray Dimensions: 15¾" L x 15" W x 15¾" H Weight: 20.5 lbs. Coffee Machine Features: 10-cup coffee machine capacity Programmable Pause and serve feature lets you remove carafe at any time. Non-stick warming plate keeps coffee hot for hours. Espresso/Cappuccino Machine Features: Programmable Tamping Consistency: Patented KRUPS Precise Tamp System compresses the coffee grounds perfectly providing an optimal ground coffee tamp that produces uniform results every time Lightweight powerful thermoblock for faster preheating and reduced limescale buildup Easy to Clean: No-mess cake ejection. Simply press the button and out pops the espresso-grounds "cake." This product carries a two-year warranty.

Saeco S-RCB Royal Coffee Bar Automatic Espresso Machine $1699 The Saeco S-RCB Royal Coffee Bar automatic espresso machine can be programmed to produce espresso with the exact intensity you desire

Gaggia 9001 Espresso Machine Base $85 The Gaggia 9001 espresso machine base provides exclusive support for a Gaggia coffee maker and coffee grinder.

Mr Coffee 4-Shot Steam Espresso Machine - Black $49.99 Make delicious espresso, cappuccino and lattes with this espresso machine that features an easy-pour decanter, a removable drip tray and a removable frothing aid for added convenience and easy cleanup.

Mr. Coffee ECM20 Steam Espresso Machine & Cappuccino Maker $43.99 For a rich, fresh tasting latte to start out the morning try the Mr. Coffee ECM20 steam espresso machine & cappuccino maker.

DeLonghi BCO130T Combination Coffee/ Espresso Machine $261.82 Ideal for entertaining or family parties, the De'Longhi Combination Drip Coffee, Espresso, Cappuccino and Latte Machine delivers delicious coffee beveages with ease. Perfect for the morning or after a meal, this three-in-one machine prepares delectable cappuccinos and lattes with the easy-to-use Swivel Jet frother. If you prefer traditional drip coffee, it can easily brew that too into a large 10-cup carafe. It's the perfect fit for any coffee drinker, no matter what their preference. For coffee just the way you like it, use the Accuflavor selector dial to choose your ideal coffee strength. And there's nothing better than waking up to the aroma of fresh-brewed coffee in the morning. Use the 24-hour digital timer to program the precise moment you want to enjoy your morning jolt.This three-in-one machine prepares drip coffee, espresso, cappuccino and latteSaves counter spaceWake up to the aroma of fresh-brewed coffee with the 24-hour programmable digital timerEasily prepares latte and cappuccino with the patented instant froth dispenser; lets you add frothed milk to the same cup as your coffee for a cappuccinoDurable and long lasting permanent gold-tone filter is specially designed to keep even the finest grounds out of coffeeEasy cleanup with non-stick warming plateEnjoy a cup before the full pot is brewed with pause and serve functionChoose the strength of coffee with the Accuflavor selector dialAllows for convenient filling and easy cleaning with the removable water tank

Krups XP2280 Programmable Coffee and Espresso Machine $595.35 Get your morning started in style with this combination coffee and espresso machine. This machine has a bevy of useful features and a 10-cup capacity. Capacity: 10 cup capacityFinish: SilverProgrammablePause and serve feature lets you remove carafe at any timeNon-stick warming plate keeps coffee hot for hoursPatented krups precise tamp system compresses the coffee grounds perfectly providing an optimal ground coffee tamp that produces uniform results every timeLightweight powerful thermo lock for faster preheating and reduced lime scale buildupEasy to clean, no mess cake ejection, simply press the button and out pops the espresso grounds cakeDimensions: 15 inches high x 16 inches wide x 15 inches long

La Pavoni PA-35 Pisa Manual Espresso Machine $799 Make the perfect cup of coffee - whether espresso or cappuccino - with the La Pavoni PA-35 Pisa manual espresso machine.

Gaggia 12800 Espresso Dose Semi-Automatic Espresso Machine $369 Enjoy great tasting coffee everytime you make it! Make espresso, cappuccinos, and tea with the Gaggia 12800 Espresso Dose semi-automatic espresso machine.

Espressione 18-ct. Coffee Pods, Espresso $11.95 ESE Classic Espresso pods from Espressione contain a rich blend of quality coffee from Italy. Easy to use in any ESE capable espresso machine, pods are made of pre-ground and tamped coffee between special filter paper for excellent espresso every time.

Grindmaster 1750 Espressimo Semi Automatic Espresso Machine $4399.99 At last, Grindmaster brings their coffee expertise to the espresso machine with this Grindmaster 1750 Espressimo semi automatic espresso machine that offers portion control.

Ascaso SUBFVBR Steel Uno Professional Espresso Machine $599 The Ascaso SUBFVBR Steel Uno Professional espresso machine offers barrista-grade coffee creations in an extraordinary home-model machine!

4-Cup Steam Espresso Machine $41.94 Enjoy cafe-style coffee drinks from the comfort of home with this easy-to-use steam espresso machine. The unit brews 1 to 4 cups (20 ounces) of delicious espresso, cappuccino, or latte at a time, and its simple controls help ensure foolproof operation. The included decanter offers measuring marks with helpful icons up the side, a generous stay-cool handle, and a drip-free spout for graceful pouring. Furthermore, the machine comes equipped with a removable frothing aid and a powerful milk frother that steams milk to frothy perfection. Other highlights include an on/off indicator light, a cup warmer up top, a removable drip tray, and convenient cord storage for keeping excess cord stored neatly out of sight. The espresso machine measures 8 by 6-1/2 by 10-1/2 inches, and a handy measuring scoop comes included.

DeLonghi 35-oz. Espresso Machine $149.95 This 15-bars pump-driven machine is truly a unique appliance for any espresso guru. Its patented dual-function filter holder accommodates two separate attachments. Its patented Sempra Crema filter enhances the brewing process to produce the perfect crema, or essence of perfect espresso. For use with pods or ground espresso, this filter holder makes espresso preparation simple and convenient. The patented cappuccino frother includes a special chamber where steam and milk are mixed to create a rich, creamy froth for the perfect addition to your espresso or coffee. Features: PATENTED DUAL-FUNCTION FILTER HOLDER: unique filter holder accommodates two separate attachments. The patented sempre crèma filter, used with two measures of ground coffee, enhances the brewing process to produce a perfect crèma. Distinguished by its caramel color, the crèma is the essence of authentic espresso. The E.S.E. (Easy Serving Espresso) filter, used with pods or one measure of ground coffee, makes espresso preparation simple and convenient. PATENTED CAPPUCCINO SYSTEM FROTHER: Adjustable frother includes a special chamber that mixes steam and milk to create a rich creamy froth. It's perfect for making the ideal cappuccino, latté or any other frothy-milk drink. 35-OUNCE/1-LITER REMOVABLE WATER TANK allows for convenient filling and easy cleaning. It also includes a convenient water level indicator. STAINLESS-STEEL BOILER: Made of durable, high-quality stainless steel, you can count on getting great espresso for years to come. REMOVABLE DRIP TRAY makes cleanup hassle free. TWO SEPARATE THERMOSTATS: Because water temperature and steam pressure are separately controlled, you can make espresso, cappuccino or latté at the perfect temperature for each. SELF-PRIMING OPERATION lets you make your favorite beverage quickly and easily, with no annoying start-up preparation.

Gaggia Accademia Espresso Machine $2999 Make the perfect hand-crafted drink every time with the Gaggia Accademia Espresso Machine (1003380). This all-in-one espresso machine will make you feel like a real barista making the perfect drink for you and your friends or family. The seven (7) programmable drink options allow you to customize your machine to fit your preferences, allowing you to make your favorite drink at just the touch of a button! This machine can also be programmed to remember your preferences in terms of coffee boldness & strength, milk froth, and much more. Two (2) dedicated boilers allow you to brew one (1) or (2) cups of espresso at the same time, freeing you up and allowing you to prepare your food or get some sugar while you wait. The stainless steel front panel and metallic look help to also make this espresso machine one of the best looking on the market, making it a great-looking conversation piece in your kitchen or office. Perfect for those coffee lovers who don't want to spend a lot for a latte or cappuccino, this unit will make the perfect drink every time. Programmable Settings: Seven (7) drink options and 7-10 cup coffee quantity allow you to customize your coffee experience to your preferences Opti-Dose Feature: This unique feature adjusts the amount of coffee used per cup, allowing you a stronger or weaker blend Capacity: The 17 L water tank and 0.5 L milk carafe give you a bountiful amount of liquid for each brewed drink

Ascaso SDBFTBR Duo Tronic Professional Espresso Machine $999 The Ascaso SDBFTBR Duo Tronic Professional espresso machine offers a 325mL capacity in its brass coffee boiler for first-class espresso extraction.

DeLonghi 48-oz. Espresso Machine $249.95 The De'Longhi Espresso Maker has a patented dual-function filter holder for use with ground espresso. This unique filter mixes air into the brewing process to produce a perfect crema. Distinguished by it's caramel color, the crema is the essence of authentic espresso. The filter also accommodates E.S.E. pods. This great espresso machine offers a cappuccino system frother that mixes steam and milk to create a rich creamy froth. It’s perfect for making cappuccinos, lattes or any other frothy milk coffee beverages. The 48-oz. (1.4-L.) removable water tank can be filled right at the sink. Plus cleaning the tank has never been easier. The large removable drip tray also lends itself to easy, hassle-free, clean up. And the cup storage tray is perfect for warm, ready to use cups. Features: 15 bars pump-driven machine. Patented filter holder can use ground coffee or pods. Patented frother mixes steam and milk to create a rich, creamy froth. 48-oz. (1.4-L.) removable water tank. Removable drip tray makes cleaning up hassle-free. Cup storage for warm, ready-to-use cups. Self-priming operation. Stainless steel boiler. Two separate thermostats.

Gaggia Evolution Espresso Machine $299 Combining advanced technology with classic form, this 1425-watt espresso machine features a high-power 55-watt pump and heavy-duty, commercial-grade materials for quality that goes beyond the exterior. The unit's high-wattage dual heating element boiler has a quick heat-up time, and its grouphead and portafilter are made of heavy-gauge chromed brass that allows for excellent temperature stability. To take the guesswork out of brewing cafe-style espresso at home, the machine offers simple fingertip controls, is approved for use with Illy pods, and includes all necessary temperature ready lights. For added convenience, the unit?s self-priming pump reduces prep time, and its Turbo Frother steam wand quickly froths milk. The machine's laterally removable water reservoir allows for easy filling or cleaning--simply slide it to the left and pour the water in. Other useful features include a large drip tray, a stainless-steel grill, vibration-resistant rubber mounts for stability, and a warming plate to accommodate cups. Two stainless-steel filter baskets (single and double shot), a coffee tamper, and a 7-gram measuring scoop are included, along with an instruction manual and a tutorial CD-ROM. Designed in Italy by Gaggia, one of the most respected names in the espresso industry, the machine measures 8-3/4 by 10-1/2 by 13-1/2 inches and carries a one-year limited warranty.

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